by Émile Coué · OBELISCO · tapa blanda · ISBN 9788477202400
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This book by Émile Coué, published in 1994, explores the power of autosuggestion and how mastering spoken words can influence personal well-being. Coué, a French pharmacist and psychotherapist, presents his method, based on the repetition of positive affirmations, to achieve self-mastery and improve mental and physical health. The book offers a practical guide to applying these techniques and transforming life through the power of the mind.
Émile Coué de la Châtaigneraie was a French psychologist, pharmacist, and hypnotist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion.It was in no small measure [Coué's] wholehearted devotion to a self-imposed task that enabled him, in less than a quarter of a century, to rise from obscurity to the position of the world’s most famous psychological exponent. Indeed, one might truly say that Coué sidetracked inefficient hypnotism [mistakenly based upon supposed operator dominance over a subject], and paved the way for the efficient, and truly scientific.
