by Jeff Lawson · Harper Business · tapa dura · ISBN 9780063018297
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«Ask Your Developer» is Jeff Lawson's management and technology essay, published by Harper Business in hardcover (304 pages, in English).
Jeff Lawson, CEO of Twilio, argues that software developers are a creative force capable of transforming companies, not mere task executors. The book explains why every company must adopt an active digital strategy and how leaders can collaborate with their technical teams, motivate them, and invest in their success to create products that win over customers.
The full subtitle is «How to Harness the Power of Software Developers and Win in the 21st Century»; the edition includes a foreword by Eric Ries and was published on January 12, 2021.
For business leaders, product managers, and executives who want to drive digital transformation by integrating developers into business strategy.
