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Building an International Financial Services Firm
by Markus Venzin · OUP Oxford · tapa dura · 386 pages
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Pages: 386 pagesAuthor: Markus VenzinPublisher: OUP OxfordFormat: tapa duraLanguage: enRelease date: 22/1/2009ISBN: ISBN 9780199535200
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Synopsis of Building an International Financial Services Firm
Este libro explora los desafíos estratégicos que enfrentan los bancos al expandirse a nuevos mercados internacionales. Se centra en decisiones fundamentales como cuándo, dónde y cómo ingresar a mercados extranjeros, así como en el diseño de la arquitectura organizativa de la empresa multinacional de servicios financieros. A través de marcos teóricos y ejemplos prácticos, ofrece una guía completa para profesionales e investigadores en el ámbito de los servicios financieros internacionales. El autor, Markus Venzin, desafía las suposiciones convencionales sobre la globalización y la gestión internacional, proporcionando una perspectiva valiosa sobre la configuración de la cadena de valor global y la entrada al mercado.
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