by Alan Whitcomb · Pitman Publishing · tapa blanda · ISBN 9780273037750
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«Comprehensive Business Studies» is Alan Whitcomb's business studies textbook, published by Pitman Publishing in paperback (320 pages, in English).
Textbook covering the Stock Exchange, banking services and consumer protection, with chapters on recruitment, marketing, industrial relations and employee motivation. Includes differentiated activities, practical investigations, summaries and data-response questions to apply what has been learned.
Third revised and updated edition, published in April 1992.
Intended for secondary school students preparing for GCSE or IGCSE and for those beginning business and commerce studies.
