by George Lakoff · Chelsea Green · tapa blanda · ISBN 9781931498715
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«Don't Think of an Elephant!» is George Lakoff's political guide, published by Chelsea Green in paperback (144 pages, in English).
George Lakoff, linguist and adviser to US Democrats, argues that the right wins public debate by imposing mental "frames": words and metaphors that activate values and emotions. That is why progressives, he says, must not accept the adversary's questions or terms. In response, he explains how to reframe issues based on traditional progressive values —empathy, justice, responsibility— and offers examples drawn from the 2004 US elections.
The guide was originally published in 2004 and includes a foreword by Howard Dean, an introduction by Don Hazen, and updates after the 2004 elections.
Aimed at progressive readers and activists who want to understand US politics and learn to communicate their values in public debate.
George Philip Lakoff is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. Lakoff served as professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016.
