by Antonio Ferraz Martínez · Arco Libros - La Muralla, S.L. · tapa blanda · ISBN 9788476351307
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«El lenguaje de la publicidad» is the linguistic essay by Antonio Ferraz Martínez, published by Arco Libros in paperback (72 pages, in Spanish).
It analyzes advertising language as a combination of iconic and verbal signs aimed at commercial persuasion. It studies the language of the image, its relationship with the text, and the graphic, phonic, morphosyntactic and lexical-semantic levels of advertising discourse. It closes with exercises on slogans and solved text commentaries.
Number 11 of the Cuadernos de lengua española collection. The book was originally published in 1993; the cover of this copy corresponds to the 9th edition.
Support material for students and teachers of secondary education, COU and first university cycle interested in the analysis of advertising discourse.
