Elaboración del plan de marketing. Las decisiones de marketing

Synopsis of Elaboración del plan de marketing. Las decisiones de marketing

This book by Gary Jones, published in 1997 by Ediciones Deusto, offers a comprehensive guide on developing a marketing plan. With 286 pages, the book covers topics such as marketing planning, customers and markets, product decisions, pricing, distribution, promotion, sales and customer service, and marketing information. Ideal for marketing students and professionals looking for a practical and detailed view of the planning process.