by Daniel Dayan · GEDISA · tapa blanda · ISBN 9788474326239
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«En busca del público» is the collective essay coordinated by Daniel Dayan, published by GEDISA in paperback (384 pages, in Spanish).
The book starts from the inadequacy of audience surveys to know the public and proposes a new concept of it as receiver. The collected studies address the history of television research, audience attitudes and the limits of their reflexivity, with texts by David Morley, James Curran and Ien Ang.
Collective volume compiled by Daniel Dayan in the El Mamífero Parlante collection (Mayor series) by GEDISA.
For students and researchers in communication and sociology interested in reception theory and television audience.
