by Daniel Ruiz Palomo · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436828269
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«Finanzas aplicadas al marketing» is the finance manual by Daniel Ruiz Palomo, published by Ediciones Pirámide in paperback (264 pages, in Spanish).
A manual introducing marketing students and professionals to basic financial concepts: time value of money, value creation, and the investment-financing binomial. It explains the financial function, annual accounts, investment selection, working capital management, financing, and the balances of business management.
Part of the Economía y Empresa collection from Ediciones Pirámide. First edition, published in 2013 and adapted to the European Higher Education Area.
Aimed at marketing students and professionals who need to understand finance to apply it to commercial management.
