by Nico Roddz · Createspace Independent Pub · tapa blanda · ISBN 9781536870312
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«Google Analytics con Google Tag Manager» is the digital analytics manual by Nico Roddz, published by Createspace Independent Pub in paperback (322 pages, in Spanish).
The work explains how to install and leverage Google Tag Manager alongside Google Analytics: understanding the data layer, debugging the implementation, and measuring clicks, forms, downloads, 404 errors, videos, scroll, ecommerce, and dynamic remarketing, with examples for WordPress and Magento.
Published on August 2, 2016. The subtitle on the cover is «Implementa, mide y diviértete».
Aimed at digital marketing professionals, analysts, and website managers who need to optimize the measurement of their traffic and conversions.
