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by Nancy Duarte, Patti Sanchez · · Tapa dura · 323 pages
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Descubre cómo, a través del poder de la comunicación persuasiva, una idea puede transformarse en un movimiento, tal como lo lograron figuras y empresas como Steve Jobs, Dr. Martin Luther King Jr., Starbucks e IBM. Este libro te guiará para encender el cambio a través de discursos, historias, ceremonias y símbolos, proporcionándote las herramientas necesarias para convertirte en un líder que inspire y motive a otros.
Nancy Duarte is an American writer, speaker, and CEO. Duarte is the author of several books, including Slide:ology: The Art and Science of Creating Great Presentations (2008), Resonate: Present Visual Stories that Transform Audiences (2010), the HBR Guide to Persuasive Presentations (2012), and Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols (2016). She is the CEO of Duarte, Inc.
