by Frederic Munné · PPU, S.A. · tapa blanda · ISBN 9788447702404
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«La comunicación en la cultura de masas» is the essay by Frederic Munné, published by PPU, S.A. in paperback (250 pages, in Spanish).
The work examines collective communication and the role of the media and advertising in contemporary society, from a psychological and social perspective. It reflects on the influence of media messages on public opinion.
Published in 1993 in the Comunicación y Relaciones Públicas collection by PPU (Promociones y Publicaciones Universitarias).
Will interest scholars of communication, social psychology, and advertising.
