La creatividad en una cultura conformista

Synopsis of La creatividad en una cultura conformista

This book explores the creative process from the conception of an idea to its realization. The authors, Robert J. Sternberg and Todd I. Lubart, argue that creative people are those who have the vision, determination, and luck necessary to develop ideas that, although initially unpopular, can become widely accepted. Through examples from business, education, politics, and art, they reveal how creative people anticipate and promote their ideas despite initial resistance. In addition, they analyze how institutions sometimes suppress innovative ideas and how creative people find ways to overcome these barriers, offering ways to foster creativity in everyone.