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La investigación de mercados exteriores
4.2
Negocios y EconomíaISBN | 9788478116966
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Product details
Pages: 36 pages
Author: Olegario Llamazares García-Lomas
Publisher: ICEX España Exportación e Inversiones
ISBN: 9788478116966
Format: tapa blanda
Language: es-ES
Release date: 1/1/2010
ISBN: 9788478116966
Synopsis of La investigación de mercados exteriores
Este libro describe las fases esenciales para investigar un mercado objetivo, especialmente útil para empresas en las primeras etapas de expansión internacional. Expone las principales técnicas y fuentes de información sobre mercados exteriores, orientando al exportador sobre las características necesarias para tener éxito en el mercado internacional. Pertenece a la colección Cuaderno Básico.
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