
by Kenichi Ohmae · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476156001

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The Mind of the Strategist explores the introspective vision of macroeconomics and the return to strategy. The author analyzes the Chinese mentality and the need to shed the mindset of a single headquarters, promoting a sowing with a view to a global harvest and the global logic of strategic alliances. The book also addresses the development of a world without borders and offers a perspective on business management in a globalized context.

Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
