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La publicidad ha muerto, ¡larga vida a la publicidad!
4.6
Negocios y EconomíaISBN | 9788498012255
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Product details
Pages: 224 pages
Author: Tom Himpe
Publisher: Art Blume, S.L.
ISBN: 9788498012255
Format: tapa blanda
Language: es-ES
Release date: 27/6/2008
ISBN: 9788498012255
Synopsis of La publicidad ha muerto, ¡larga vida a la publicidad!
Este libro de Tom Himpe, publicado por Art Blume, S.L., explora las estrategias innovadoras para captar la atención del consumidor en el saturado mundo de la publicidad actual. A través de ejemplos claros y amenos, el autor presenta técnicas revolucionarias y ofrece consejos prácticos para estudiantes y profesionales del marketing y la comunicación. Una obra imprescindible para aquellos que buscan destacar en el competitivo campo de la publicidad.
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