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La teva escola, una gran marca
by Miquel Rossy · Miquel Rossy Ramírez · tapa blanda · 296 pages
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Pages: 296 pagesAuthor: Miquel RossyPublisher: Miquel Rossy RamírezFormat: tapa blandaLanguage: caRelease date: 10/12/2016ISBN: ISBN 9788461758722
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Synopsis of La teva escola, una gran marca
Este libro aborda los temas principales para convertir cada escuela en una gran marca. Responde a preguntas clave sobre branding, como qué es el branding, cómo lograr que una escuela sea una marca estimada, si es necesario cambiar el logo, cómo explicar la identidad de la escuela, cómo gestionar la identidad visual, quiénes son los portavoces de la escuela, cómo evitar los rumores y qué hacer con WhatsApp en el entorno escolar. No pretende ser un manual completo, pero ofrece orientación para directivos escolares y responsables de comunicación.
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