by Conway Lloyd Morgan · INDEX BOOKS, S.L. · tapa blanda · ISBN 9788489994195
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«Logos» is the graphic design and visual identity book by Conway Lloyd Morgan, published by INDEX BOOKS, S.L. in paperback (160 pages, in Spanish).
A study on brand and logo design: it analyzes how the symbols that identify companies are created, how they express their values, and how they engage with the visual environment of each era. With cases and examples, it traces the evolution of logos and their role as a central piece in brand communication.
The subtitle of the work is «Logotipos, identidad, marca, cultura»; the Spanish edition was published in 2000.
A work for graphic design professionals and students focused on brand creation and visual identity.
