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Marketing Directo para Gran Consumo
3.9
Negocios y EconomíaISBN | 9788497452304
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Product details
Pages: 112 pages
Author: Tony Sanglás Noirjean
Publisher: Netbiblo
ISBN: 9788497452304
Format: tapa blanda
Language: es-ES
Release date: 1/4/2008
ISBN: 9788497452304
Synopsis of Marketing Directo para Gran Consumo
Este libro de Tony Sanglás Noirjean, publicado por Netbiblo en 2008, está dirigido a profesionales de marketing y ventas que buscan soluciones prácticas a problemas cotidianos a través del marketing directo. Explora los beneficios y utilidades de esta disciplina, tanto a nivel táctico (referenciación en el punto de venta, competencia desleal) como estratégico (planes promocionales, clubes de consumidores). El libro pertenece a la serie 'Business Pocket' y ofrece nuevas aplicaciones prácticas para el éxito en el marketing directo.
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