by Viviane Tauran-Jamelin · Bréal · tapa blanda · ISBN 9782842919085
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This academic textbook, written by Viviane Tauran-Jamelin, provides a clear and concise course on marketing applied to the tourism sector. Specifically designed for higher education students, such as those in the BTS for Local Tourism Animation and Management, the book combines fundamental theory with numerous documents and practical case studies from the press.
It is an essential tool for those seeking to deepen their understanding of management and marketing strategies within the tourism industry. With a pedagogical approach, the text facilitates the understanding of complex concepts, making it a reference resource for both academic and professional training in France.
