by Philip R. Cateora, John L. Graham, Graham Cateora · MC GRAW HILL · tapa blanda · ISBN 9789701057520
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«Marketing Internacional» is the marketing manual by Philip R. Cateora and John L. Graham, published by McGraw-Hill in paperback (698 pages, in Spanish).
«Marketing Internacional» addresses marketing in a global context: it analyzes the challenges of international trade, the influence of history, geography, language and religion on the culture of each market, and strategies for evaluating and adapting to differences between countries.
Spanish translation of the original title «International Marketing», a reference manual for the academic field of business and economics.
«Marketing Internacional» is aimed at students and professionals in business and economics who wish to deepen their understanding of international marketing.
