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Marketing Internacional
4.1
Negocios y EconomíaISBN | 9789701057520
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Product details
Pages: 698 pages
Author: Philip R. Cateora, John L. Graham, Graham Cateora
Publisher: MC GRAW HILL
ISBN: 9789701057520
Format: tapa blanda
Language: es-ES
Release date: 1/3/2001
ISBN: 9789701057520
Synopsis of Marketing Internacional
El libro 'Marketing Internacional' de Philip R. Cateora, John L. Graham y Graham Cateora, publicado por McGraw-Hill Interamericana, ofrece una visión completa del marketing en el contexto global. Esta edición en español, con 698 páginas, explora los alcances y retos del comercio internacional, la dinámica cultural en la evaluación de mercados globales y la importancia de la historia y la geografía en la cultura. Ideal para estudiantes y profesionales del marketing que buscan comprender las estrategias y desafíos del mercado internacional.
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