by Stacey King Gordon · Rockport Publishers · tapa blanda · ISBN 9781592531103
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«Packaging Makeovers» is the packaging design essay by Stacey King Gordon, published by Rockport Publishers in hardcover (160 pages, in English).
It analyzes the redesign of packaging as an important decision for the company, since packaging communicates messages that attract different consumers. It shows examples of products before and after and reviews possible design approaches, so that businesses and designers can choose the right strategy according to their audience and the market.
Published in 2005, this work has the subtitle «Graphic Redesign for Market Change» and ISBN 9781592531103.
For brand managers, graphic designers and design or marketing students who want to understand how packaging influences purchasing.
