Presupuesto, viabilidad y mercado del producto editorial

Synopsis of Presupuesto, viabilidad y mercado del producto editorial

This technical manual, written by Emilio José Checa Hinojo, is a fundamental tool for studying the training unit UF1901, part of the Professional Certificate ARGN0210 - Editorial Assistance. The work provides a detailed guide on preparing editorial budgets, analyzing project viability, and the market strategies necessary for success in the publishing sector. Through its pages, the reader will learn to manage resources, plan tasks, and evaluate the profitability of editorial products, including digital formats and new technologies. It is an essential resource for students and professionals looking to delve into the economic and commercial management of the book industry.