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Scientific Advertising
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Negocios y EconomíaISBN | 9781517038076
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Product details
Pages: 126 pages
Author: Claude C Hopkins
Publisher: CreateSpace Independent Publishing Platform
ISBN: 9781517038076
Format: tapa blanda
Language: en
Release date: 30/8/2015
ISBN: 9781517038076
Synopsis of Scientific Advertising
Descubre las técnicas de publicidad probadas por Claude C. Hopkins en 'Scientific Advertising'. Este libro, escrito en 1923, ofrece una visión clara sobre cómo escribir anuncios efectivos, medir su impacto y obtener resultados tangibles. Aprende a redactar textos persuasivos, a realizar pruebas y a aplicar estrategias basadas en evidencia para maximizar tus ventas. Una lectura esencial para profesionales del marketing y cualquier persona interesada en comprender los principios fundamentales de la publicidad exitosa.
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About the author
Claude C. Hopkins
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
1866–19325 titles published
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