by Adrian Frutiger · GUSTAVO GILI EDITORIAL · tapa blanda · ISBN 9789688872710
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«Signos, símbolos, marcas, señales» is Adrian Frutiger's essay on semiotics and design, published by Gustavo Gili in paperback (288 pages, in Spanish).
It studies how signs are recognized and how they are configured as communication. It analyzes formal constants that originate basic signs (triangle, cross, arrow) and their cultural and psychological aspects. The second part reviews the sign systems created by different cultures to fix their language, from their historical context.
Work originally published in 1981 under the title 'Signs and Symbols: Their Design and Meaning'; this Spanish edition is from 1995.
For designers, visual communication scholars, and readers interested in semiotics and the language of signs.
