by Javier López Menacho · libro de bolsillo · ISBN 9788491801801
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«SOS. 25 casos para superar una crisis de reputación digital» is the essay by Javier López Menacho (Editorial UOC, paperback, 230 pages, in Spanish).
The book brings together twenty-five practical cases of digital reputation crises, from a hoax about Heineken to a Netflix outage, including El País and a startup facing a stock shortage. Between a practical manual and a sociological essay, it offers keys to interpreting online reputation and managing crises.
It belongs to the Manuales collection from Editorial UOC, number 575. First edition published on May 15, 2018.
Aimed at communication, marketing and brand management professionals interested in digital reputation and crisis management.
