
by Sumantra Ghoshal, Christopher A Bartlett · Harper Business · tapa blanda · ISBN 9780887308314

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«The Individualized Corporation» is the management essay by Sumantra Ghoshal and Christopher A. Bartlett, published by Harper Business in paperback.
The Individualized Corporation is based on six years of research and hundreds of interviews at companies such as Intel, ABB, Canon, 3M and McKinsey. The work advocates management oriented towards purpose, process and people, and criticizes the homogenization of employees to develop individual talent as a competitive advantage.
The work consists of 368 pages, is written in English and was published in January 1999. The subtitle of the work is «A Fundamentally New Approach to Management».
Aimed at executives, business leaders, management students and readers interested in organizational leadership.

Sumantra Ghoshal was an Indian scholar and educator. He served as a professor of strategic and international management at the London Business School, and was the founding Dean of the Indian School of Business in Hyderabad. Ghoshal met Christopher Bartlett while he was a PhD student at Harvard. Both of whom have gone on to become frequent contributors at Harvard Business Review and both have collaborated in writing several influential books and articles relating to leadership and organization managements.
