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The king of Madison Avenue
4.2
OtrosISBN | 9781403978950
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Product details
Pages: 282 pages
Author: Kenneth Roman
Publisher: Publisher to be confirmed
ISBN: 9781403978950
Format: Paperback
Language: eng
ISBN: 9781403978950
Synopsis of The king of Madison Avenue
Este libro narra la vida de David Ogilvy, una figura influyente que revolucionó el mundo de la publicidad gracias a su personalidad carismática y su intelecto. La obra detalla la creación de campañas publicitarias icónicas y cómo el enfoque de Ogilvy sigue siendo relevante para los profesionales de hoy.
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About the author
Kenneth Roman
Kenneth Roman was an American author and advertising executive.
1930–202622 titles published
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