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The Planetary Bargain
4.5
Negocios y EconomíaISBN | 9781853839788
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Product details
Pages: 272 pages
Author: Michael Hopkins
Publisher: Routledge
ISBN: 9781853839788
Format: tapa blanda
Language: en
Release date: 1/6/2003
ISBN: 9781853839788
Synopsis of The Planetary Bargain
Este libro examina la responsabilidad social corporativa (RSC) y propone una estrategia cooperativa de RSC que fomenta la prosperidad tanto para las empresas como para las personas a las que sirven. Argumenta que la RSC es beneficiosa para los negocios y esencial para la estabilidad y prosperidad futuras. Presenta un acuerdo mundial, o 'pacto planetario', entre los sectores público y privado, y analiza las implicaciones de dicha idea. Además, incluye estudios de caso de empresas internacionales que han adoptado programas socialmente responsables y analiza investigaciones en esta área de las últimas dos décadas.
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