by Chris Barr · Macmillan · tapa blanda · ISBN 9780230749603
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«The Yahoo! Style Guide» is the web style guide by Chris Barr, published by Macmillan in paperback (400 pages, in English).
The manual addresses specific internet writing doubts, from grammar and punctuation to optimizing texts for search engines. It explains how to identify a site's audience, build clear and engaging stories, give content its own voice, adapt text to mobile devices, and promote agile on-screen reading.
This guide arose from the internal writing guidelines created by Yahoo! writers and programmers, expanded and revised for its public launch in 2010.
Reference work for writers, editors, web designers, and digital content creators who want to publish clear and effective texts on the internet.
