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Henry Assael
AuthorBooks · Second handSince 1935
Discover second-hand books by Henry Assael.
14
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About Henry Assael
Birth
1935
Discover second-hand books by Henry Assael.
Henry Assael is a key figure in the study of consumer behavior.
His seminal work, Consumer behavior and marketing action, is an essential academic reference.
Throughout his career, he has published a total of 14 specialized works.
His research focuses on the intersection between marketing and human behavior.
His work deeply analyzes consumption dynamics within the context of the United States and New York.
