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Leon G. Schiffman
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Discover second-hand books by Leon G. Schiffman.
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Second-hand books by Leon G. Schiffman
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Curiosities about Leon G. Schiffman
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Leon G. Schiffman is a global authority on the study of consumer behavior.
His main work, Consumer Behavior, is an essential academic reference in marketing departments.
Throughout his career, he has published a total of 13 specialized works.
His approach integrates motivation research with the dynamics of the European market.
His texts are fundamental tools for understanding what drives purchasing decisions.