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Jagdish N. Sheth: reflections of an accidental scholar
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Second-hand books by Jagdish N. Sheth: reflections of an accidental scholar
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Curiosities about Jagdish N. Sheth: reflections of an accidental scholar
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Jagdish N. Sheth is a foundational figure in the study of consumer behavior and strategic management.
With a prolific career, he has published a total of 148 works that have shaped the course of modern marketing.
His major work, Research in Marketing, is an essential reference for academics and industry professionals.
Through his reflections, Sheth explores how market dynamics have evolved throughout his career.
His approach combines scientific rigor with a practical vision of how companies interact with their customers.