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John Schaeffer was born November 9, 1949, in Los Angeles, California. He is an American environmentalist, author, entrepreneur, and the founder and president of Real Goods, a sustainable lifestyle catalog and Real Goods Solar, a solar electric system installation business in California and Colorado. He has been actively involved in promoting and popularizing renewable energy since the mid-1970s.
John Schaeffer was born November 9, 1949, in Los Angeles, California. He is an American environmentalist, author, entrepreneur, and the founder and president of Real Goods, a sustainable lifestyle catalog and Real Goods Solar, a solar electric system installation business in California and Colorado. He has been actively involved in promoting and popularizing renewable energy since the mid-1970s.