by Stafford Cliff · Rockport Pub · tapa blanda · ISBN 9781564968722
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«50 Trade Secrets of Great Design Packaging» is the packaging design book by Stafford Cliff (Rockport Pub, paperback, 224 pages, in English).
The book brings together 50 real commercial packaging projects and follows their design process from initial concept to final delivery: the problems that arise, the solutions applied, and the technical resources used. It includes plans, sketches, computer visuals, and color photographs to show how each design is conceived and executed.
Second edition of the work, originally published in 2002 within the series «50 Trade Secrets of Great Design»; this edition is dated 2005.
For graphic designers, packaging professionals, and the general public interested in the creative process of commercial design.
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