by Jorge Veríssimo · Minervacoimbra · tapa blanda · ISBN 9789727980055
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This book provides an in-depth analysis of Benetton's advertising strategies between 1984 and 1998. Through a detailed study, the author examines how the images from their campaigns relate to the social issues and events that shaped the public sphere at the time, offering a critical reflection on the relationship between advertising and reality. Written by Jorge Veríssimo, this work is an essential reference for those interested in communication, discourse analysis, and the history of contemporary advertising.
