by Rui Estrela · tapa blanda · ISBN 9789729939808
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«A Publicidade no Estado Novo» is the historical essay by Rui Estrela, published by Simplesmente Comunicando in 2004 in paperback.
The book analyzes the development of advertising in Portugal during the Estado Novo and pays attention to the strategies, media and advertisers of the period. It frames this development within the country's historical, economic and business evolution and explains how the advertising sector took shape in those years.
The work was published in two volumes within the Coleção Comunicando; the text is in Portuguese.
Of interest to readers of advertising history, commercial communication and 20th-century Portugal.
