
by Jean Baudrillard · Edições 70 · tapa blanda · ISBN 9789724414089

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In this seminal work, Jean Baudrillard provides a profound and stimulating analysis of one of the most characteristic phenomena of developed societies in the second half of the 20th century. The author examines how consumption has evolved from a simple economic practice into a system of signs and meanings that structures social life and individual identity in modernity. This book is an essential piece for understanding contemporary sociology and cultural criticism, offering a sharp perspective on abundance, status, and alienation in today's world.
