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Advertising in America: The First Two Hundred Years
4.2
HistoriaISBN | 9780810911871
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Product details
Pages: 288 pages
Author: Charles A. Goodrum, Helen Dalrymple
Publisher: Harry N. Abrams, Inc.
ISBN: 9780810911871
Format: tapa dura
Language: en
Release date: 1/9/1990
ISBN: 9780810911871
Synopsis of Advertising in America: The First Two Hundred Years
Este libro explora la historia de la publicidad en Estados Unidos desde sus inicios hasta la actualidad. Analiza la evolución de las estrategias publicitarias, las campañas más icónicas y su impacto en la sociedad americana. Con un enfoque académico, el libro es una referencia valiosa para estudiantes y profesionales del marketing y la comunicación.
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