by Luis Bassat · Editorial Crítica · tapa blanda · ISBN 9788484322122
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«Confesiones personales de un publicitario» is the autobiography of Luis Bassat, published by Editorial Crítica in paperback (140 pages, in Spanish).
Luis Bassat takes up the spirit of Confessions of an Advertising Man, the classic by David Ogilvy, his mentor and later partner, and applies it to his own life and career. The author reviews the milestones of his career, breaks down the concepts and techniques of advertising, and reveals personal facets as a father, businessman, Jew, and collector.
The book was published on May 31, 2008, and is number 1 in the Noema collection.
It is aimed at advertising professionals, communication students, and lay readers who want to approach the figure of Luis Bassat.
