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Odyssey: Pepsi to Apple
by John Sculley, John A. Byrne · HarperCollins · tapa blanda · 450 pages
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Pages: 450 pagesAuthor: John Sculley, John A. ByrnePublisher: HarperCollinsFormat: tapa blandaLanguage: enRelease date: 1/10/1988ISBN: ISBN 9780060915278
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Synopsis of Odyssey: Pepsi to Apple
Odyssey: Pepsi to Apple es un libro de John Sculley y John A. Byrne que narra el viaje de Sculley desde la dirección de Pepsi-Cola hasta convertirse en el líder de Apple Computers. El libro ofrece una visión de las estrategias de marketing y gestión de Sculley, así como sus predicciones sobre las tendencias futuras de los negocios. Una crónica del cambio corporativo más dramático de la década.
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