by John Sculley, John A. Byrne · HarperCollins · tapa blanda · ISBN 9780060915278
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Odyssey: Pepsi to Apple» is the memoir by John Sculley with John A. Byrne, published by HarperCollins in paperback (450 pages, in English).
John Sculley recounts his move from president and CEO of Pepsi-Cola to leading Apple, and shares his vision of the marketing and management strategies of the era. The book combines personal memoir, corporate culture and leadership, and anticipates business trends that shaped the technology industry.
The 1988 edition is a reprint of the work originally published in 1987; the ISBN of this edition is 9780060915278.
For readers interested in the history of Apple, business leadership and the corporate culture of the 1980s.
Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
