by John Sculley, John A. Byrne · B Grupo Zeta · tapa blanda · ISBN 9788477357759
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«De Pepsi a Apple» is the business memoir by John Sculley and John A. Byrne, published by B Grupo Zeta in paperback (464 pages, in Spanish).
John Sculley reviews his career from Pepsi-Cola's triumph in the «cola wars» to his arrival at Apple, where he led the fight against IBM and experienced a tense standoff with Steve Jobs. The book contrasts the management of a traditional company with the culture of an emerging tech firm and explains why marketing and leadership had to transform for the future.
The translation from English is by Alfonso Espinet Gou and the work is part of the Documentos collection.
A read for those interested in business management, strategy and marketing, and in the history of Apple and the technology industry.
Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
