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De Pepsi a Apple
3.9
Negocios y EconomíaISBN | 9788477357759
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Product details
Pages: 464 pages
Author: John Sculley, John A. Byrne
Publisher: B Grupo Zeta
ISBN: 9788477357759
Format: tapa blanda
Language: es-ES
Release date: 1/1/1990
ISBN: 9788477357759
Synopsis of De Pepsi a Apple
Descubre la fascinante historia de John Sculley, desde su liderazgo en Pepsi Cola hasta su controvertido paso por Apple. Este libro ofrece una visión única de las estrategias de marketing y gestión que marcaron una era en el mundo empresarial. Sumérgete en las campañas publicitarias y las decisiones clave que definieron el éxito y los desafíos de estas dos icónicas compañías. Una lectura imprescindible para entender la evolución del marketing y la gestión empresarial en el siglo XX.
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About the author
Alexander Bryan Johnson
Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
1786–186743 titles published
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