by John Sculley, John A. Byrne · Ediciones B · tapa dura · ISBN 9788477359388
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«De Pepsi a Apple» is the business autobiography of John Sculley and John A. Byrne, published by Ediciones B in hardcover (438 pages, in Spanish).
John Sculley left the top of Pepsi-Cola to join Apple Computer, where Steve Jobs and a group of young visionaries were taking on IBM. The book contrasts the traditional company with that of the new era and shows how management, marketing, and executive philosophy had to reinvent themselves for the corporate culture of the future.
Published in 1988 in the DOCUMENTOS collection; the original title is «Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future».
For readers interested in business management, marketing, and the history of Apple.
Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
