
by John Sculley, John A. Byrne · Ediciones B · tapa dura · ISBN 9788440640017

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Discover the fascinating story behind the rivalry between two industry giants: Pepsi and Apple. This book, written by John Sculley and John A. Byrne, takes you on a journey through modern management strategies and key decisions that shaped the destiny of these iconic companies. Immerse yourself in the world of business and economics with this edition from Ediciones B, published in 1993.

Alexander Bryan Johnson, was a British-born American philosopher and semanticist. He immigrated to the United States as a child and worked as a banker in Utica, New York. He wrote about economics, language, and the nature of knowledge.
