by George Westerman, Didier Bonnet, Andrew McAfee · Ingram Publisher Services · tapa dura · ISBN 9781625272478
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
In 'Leading Digital', George Westerman, Didier Bonnet, and Andrew McAfee argue that the next phase of digital technology adoption, driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices, will make everything that has happened so far seem like a prelude. The authors, thought leaders in corporate digital transformation, show how changes in the digital realm have focused on high-tech and media companies, but there is still 94% of the business economy that needs to change. This book shows how these organizations have used their own digital transformation to gain a strategic and competitive advantage.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
