by Andrew McAfee, Erik Brynjolfsson · W. W. Norton & Company · tapa dura · ISBN 9780393254297
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Machine, Platform, Crowd» is the business essay by Andrew McAfee and Erik Brynjolfsson, published by W W Norton & Co in hardcover (416 pages, in English).
The authors, MIT researchers, analyze three axes of the digital economy: minds and machines, products and platforms, and the business core and the crowd. With examples such as Apple and Google versus Nokia, they show that the balance has shifted toward the second element of each pair and offer strategies for adaptation.
It is the later work by Andrew McAfee and Erik Brynjolfsson following the essay The Second Machine Age, originally published in 2017.
For startups and established companies, as well as for readers interested in how technology is transforming the economy.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
