by George Westerman, Andrew McAfee, Didier Bonnet · Editions Diateino · tapa blanda · ISBN 9782354562151
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Gagner avec le digital» is the essay by George Westerman, Andrew McAfee and Didier Bonnet on corporate digital transformation, in paperback.
Far from being limited to Silicon Valley, digital transformation also works in traditional companies. With more than 400 cases studied —Nike, Pernod Ricard, Les Pages Jaunes, Lloyds Banking Group—, the authors explain how to use mobile, data, cloud and social networks to solve concrete problems, improve customer relations and gain competitive advantage.
Published by Editions Diateino in April 2016, the volume consists of 320 pages, is written in French and includes a foreword by Jean-Dominique Senard.
Aimed at executives and teams seeking to guide digital strategy in traditional companies.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
