by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony · Harvard Business Review Press · tapa dura · ISBN 9781591391852
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«Seeing What's Next» is the hardcover essay by Clayton M. Christensen, Scott D. Anthony and Erik A. Roth from Harvard Business Review Press (352 pages).
Building on Christensen's theory of disruptive innovation, the book proposes a three-part model for anticipating how an industry evolves. Written from an external perspective, it helps executives, investors and analysts spot signals of change and foresee which companies will win or lose, with cases such as aviation and healthcare.
The full subtitle is Using the Theories of Innovation to Predict Industry Change. First edition, published on September 21, 2004.
Aimed at executives, investors and analysts who want to anticipate the impact of innovation on their industry.
