by Clayton M. Christensen · Harvard Business Review Press · tapa dura · ISBN 9780875845852
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In this book, Clayton M. Christensen explores how successful companies can lose their market leadership despite doing everything right. Christensen explains why companies often fail to capitalize on new waves of innovation and offers rules for leveraging disruptive innovation. With examples of successes and failures from leading companies, this book is an essential guide for any manager or entrepreneur looking to understand and master the phenomenon of disruptive innovation.
