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Philip Kotler
AuthorBooks · Second handSince 1931
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
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Second-hand books by Philip Kotler
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Curiosities about Philip Kotler
Birth
1931
Death
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First book
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Years writing
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Philip Kotler is globally recognized as the father of modern marketing.
Born in Chicago in 1931, he has dedicated his life to teaching and economic research.
He is a distinguished professor of International Marketing at the Kellogg School of Management.
His work Principles of Marketing is considered a fundamental pillar in professional training.
With over 600 published works, his influence spans from mathematics to business management.